MAPEI RIDE - Open to All Bike Types on Apr 12th

Unbreakable Bond of Friendship Woven by Victory and Technology – MAPEI Friendship Day

A prestigious event proudly sponsored by MAPEI, world leader in chemical products for the construction industry, and celebrating the legendary legacy of the MAPEI Team in professional cycling. The MAPEI Friend RIDE will take place on 12th April! Join us on any type of bike and immerse yourself in the energy and glory of MAPEI, where every pedal stroke fuels the passion for cycling.

MAPEI PARADE - From glory to technological innovation - STRADE BIANCHE

The MAPEI PARADE will be the highlight of the event, taking place on the STRADE BIANCHE - a road created thanks to the innovative collaboration between MAPEI and Taisei Rotec's cutting-edge technologies. This "white road", which embodies the spirit of Eroica, is a pioneering achievement as it is the first cycle route in Japan to be built using CO2-absorbing, resource-recycling granular porous concrete. Developed by MAPEI and Taisei Rotec, this revolutionary concrete not only absorbs and fixes CO2 from the atmosphere, significantly reducing its environmental impact, but also provides a smooth and comfortable ride.

The striking white surface of the road improves visibility at night, reduces surface temperature rise in summer and ensures greater safety for small children and pets.

MAPEI remains deeply committed to supporting the growth of cycling culture and is proud to partner with Eroica to share its values. The legendary MAPEI team, which dominated the racing scene in the 1990s and early 2000s, achieved monumental victories driven by their relentless passion for success. This same passion, now combined with cutting-edge technology, has led to the creation of STRADE BIANCHE.

At the MAPEI PARADE, riders will experience the perfect blend of racing spirit and technological innovation. Riding on this "white road", you'll feel the future that MAPEI is working towards.

MAPEI Friendship Day Overview.
DATE: 12 Apr 2025

• MAPEI 80km: 08:00 Start
• MAPEI 30km: 10:30 Start
  *Cut-off time: Final RS larara San Beach Pass at 15:00
  *Pre-registration required via My Eroica.

• MAPEI PARADE: 16:00 Start
  Participation is free. Please gather at the starting point, Kano River Kamijima Park, Izu Jo-yama, by 15:30.
  Important: This ride is the only one being held at a different venue.