Barber Shop and beard and mustache competition Bicycle Elegance Competition Terra Eroica and Bike Channel The Eroica Window The Mini Eroica and Giocociclismo Eroica Bike Register Roy Roger’s and Fondazione Meyer L'Eroica for the environment Special commemorative postmark by Poste Italiane The Mothers’ Endeavor Eroica Academy
A space to celebrate the land and the bicycle
The Terra Eroica and Bike Channel Lounge is the go-to spot for anyone wishing to discover the stories, routes, and wonders of Chianti, the Crete Senesi, the Val d’Orcia, and the entire heroic territory made famous by L’Eroica.
Almost thirty years ago, in Gaiole in Chianti, L’Eroica marked a return to the roots of cycling, connecting past and present through legendary sports figures, breathtaking landscapes, and the white gravel roads that have become a worldwide symbol. From that beginning, a major project has grown that now includes L’Eroica, Eroica Montalcino, and Nova Eroica, offering unique experiences throughout the year.
Thanks to Terra Eroica, you can experience the heroic spirit all year long: the Permanent Eroica Routes allow you to ride along 290 kilometers of history, nature, and culture at any time.
The Lounge: interviews, hospitality, and initiatives
During the 28th edition, Terra Eroica joins forces with Bike Channel, the TV channel dedicated to all aspects of cycling, from the professional to the amateur level.
Within a welcoming lounge area, you’ll find:
- Interviews with supporting partners
- Hospitality moments
- Initiatives dedicated to the region and heroic routes
Visitors will be able to:
- Get detailed information on the permanent routes
- Learn about the initiatives linked to the Terra Eroica project
- Connect with those working to promote and enhance the area
Lounge schedule
Thursday, October 2
- 9:00 AM – 1:00 PM / 3:00 PM – 7:00 PM – Lounge open
Friday, October 3
- 9:00 AM – 1:00 PM / 3:00 PM – 7:00 PM – Lounge open
- 10:30 AM – Press conference
Saturday, October 4
- 9:00 AM – 7:00 PM – Lounge open
Sunday, October 5
- 9:00 AM – 7:00 PM – Lounge open
A complete heroic experience
The Terra Eroica and Bike Channel Lounge allows you to experience L’Eroica in its entirety — deepening your knowledge of history, territory, culture, and cycling — while giving all participants the chance to plan future adventures along the heroic roads of Tuscany and beyond.
